Retail brand was launched by Johnnie Boden in 1991
(Picture: Boden)The end of the pandemic lockdown era has helped online fashion brand Boden to buck the retail downturn with higher sales and profits.
The London based company, founded by Old Etonian Johnnie Boden in 1991, said it was boosted by customers pivoting “to more normal patterns of buying, with demand for dresses recovering at the expense of loungewear and jersey tops.”
