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The Guardian - UK
The Guardian - UK
Entertainment
Damien Morris

Bodega: Our Brand Could Be Yr Life review – uneven railing against the evils of capitalism

Bodega.
‘Results vary’… Bodega. Photograph: PR Handout

Indie quintet Bodega’s third album is sort of their first. It reshapes a 33-track lo-fi collection that precursor outfit Bodega Bay dropped in 2015, railing against capitalism’s baleful effect on everything. There’s now a triptych of songs called Cultural Consumer, where once there were five. Ambitiously, Bodega employ shoegaze, Sub Pop indie, post-punk and college rock for their vignettes about corporate-minded youth culture. Results vary.

Waving a mighty sword of observation is fine but without tempering it in the hot fire of analysis – how did we get here? Where do we go next? – your attack will always be weaker. Bodega Bait or ATM don’t bring anything to the kids v commerce discourse that you couldn’t get from a jpeg of Nirvana’s Nevermind.

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