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Fortune
Fortune
Nicholas Gordon

Bob Iger joins ranks of 'Boomerang CEOs' with return to Disney

Disney CEO Bob Iger (Credit: Karwai Tang—WireImage)

By re-hiring Bob Iger, the Walt Disney Company's board is following a well-established strategy to save a floundering company: bring back the last successful CEO. 

On Sunday night, Disney’s board announced that Iger would return as CEO of Disney, ousting current CEO Bob Chapek, who himself replaced Iger in 2020. 

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