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Fortune
Fortune
Jeffrey Sonnenfeld, Steven Tian

Bob Iger got it right suspending Jimmy Kimmel: It’s what Walt would have done

Bob Iger, Jimmy Kimmel (Credit: Randy Holmes via Getty Images)

Jimmy Kimmel could have saved his job with a simple apology for his tone—and he still could. Instead, he seems determined to continue to mix the murder and the MAGA in his monologues. 

The Hollywood trades are reporting that many people, from Disney corporate to ABC affiliates around the country, were begging Jimmy to apologize, as viewership and advertising were plummeting, and he just wouldn’t listen. We strongly believe that Disney CEO Bob Iger and Disney were concerned about real, lasting damage to the Disney brand, regardless of any executives’ personal political positions.

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