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InsideEVs

Technology

Andrei Nedelea

BMW's U.S. Sales Are Up. But Its EVs Are Struggling

BMW United States

BMW’s U.S. sales rose 13%, but its combined EV and PHEV deliveries fell 18.1%.
PHEV sales grew 22.9%, meaning BMW’s American pure BEV decline was considerably steeper.
The new iX3 could reverse the slide, with global orders already approaching 100,000.

BMW is doing well overall in America, but its plug-ins are losing popularity. Sales in the U.S. increased 13% year over year in Q2 2026 to 102,713 vehicles, above the market average for the quarter. But combined sales of fully electric vehicles and plug-in hybrids fell 18.1% during the same period.

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