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Euronews
Euronews
Doloresz Katanich

BMW's strategy: Job cuts, AI and a €2bn bet on ‘Made in Germany’

BMW shares rose by more than 3% in the early afternoon in Europe on Wednesday as investors digested the German carmaker's latest recovery plans, shared with investors and analysts at its two-day Capital Market Day event on Tuesday and Wednesday.

This comes as German carmakers try to rebuild profitability amid the costs of the shift to electric vehicles, global supply disruptions, high energy prices and fierce competition from Chinese rivals.

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