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Motor1
Motor1
Business
Mark Webb

BMW Trademarks 48 New Names, Plans To Revise Model Naming Convention

BMW was busy recently, registering trademarks for 48 new names at the German Trade Mark and Patent Office. The filings are due to the number of new electric cars the automaker plans to launch in the next few years and hint at plans to revise its model naming convention.

We are used to BMW's current naming scheme, which uses three numbers to indicate the model range and the engine displacement or trim level. These numbers are occasionally preceded by M to denote a performance version, or followed by a suffix like d, i, or e, to indicate an engine type. Generically, vehicles are referred to by the first number, like the 3 Series, which could be anything from a 318i to M340i. 

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