BMW Group India is planning one of its biggest product offensives in the country, with 27 launches lined up this year as it looks to sustain strong growth and emerge as the top luxury carmaker in India.
“As we speak, we are number one...But frankly, we are not chasing the number one position. This is a by-product of what we are fundamentally doing. Our focus is on the basics—launching better cars, offering a wider portfolio and giving customers what they want,” Hardeep Singh Brar, president and CEO, BMW Group India, told the Times of India at the launch of locally-assembled MINI Countryman C, priced at Rs 47.5 lakh.
