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InsideEVs
InsideEVs
Technology

BMW's 'Soul-Searching' After The i3 Led To EV Success Today

You know you're doing well in the EV game when even the New York Times starts to notice. Though it's a smaller company than direct competitors like the Mercedes-Benz Group and the Volkswagen Group, BMW's new crop of electrics got rave reviews and now makes up an enviable portion of overall sales. But how did that happen?

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