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The Independent UK
The Independent UK
Steve Fowler

BMW’s Alpina brand will aim at Bentley, sitting between M models and Rolls-Royce

Mỹ BMW Alpina Bentley Joachim Post BMW Alpina Mercedes SUV Maybach
The first BMW Alpina model will be based on the BMW 7 Series - (BMW)

BMW will relaunch its recently purchased Alpina brand with upmarket designs that will sit between BMW’s high-performance M vehicles and Rolls-Royce, with Bentley and Mercedes’ upmarket Maybach models clearly in its sights.

Alpina was founded by Burkard Bovensiepen in 1965, with the company evolving from being a specialist independent BMW tuner to a low-volume manufacturer. BMW acquired the brand in 2022, completing the integration earlier this year as BMW Alpina within its luxury lineup. A new Alpina badge was revealed last month, but no plans on upcoming models had been revealed until now.

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