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The Economic Times
The Economic Times
Business

BMW races to catch up in a Chinese EV market that won't slow down

Berlin: BMW is betting on ​its long-awaited Neue Klasse electric cars to revive its fortunes in China after two years of declining sales. The problem for the German ​automaker is that China's EV race may have already moved on without it. BMW, under new CEO Milan Nedeljkovic, issued a shock profit warning last month that it partly blamed on China - its third in less than three years. On Friday, it said China sales plunged 30% in the second quarter.

Some shareholders and analysts say BMW has moved too slowly to bring its long-trailed Neue Klasse, or "new class," EVs to a market where Chinese rivals are ‌developing increasingly sophisticated electric cars in ⁠as little ⁠as 18 months - roughly twice as fast as traditional automakers.

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