BMW’s famous high-performance M division will enter a new era from 2027, with the launch of fully electric M models based on the brand’s forthcoming Neue Klasse architecture. The move will see the company’s most famous performance badge transition into the electric age, starting with an electric successor to the M3, and marks the first time BMW M’s core philosophy will be delivered exclusively through battery-electric power.
The announcement forms part of BMW’s wider Neue Klasse strategy, which underpins the next generation of electric BMW models later this decade. For BMW M, the shift is positioned as a fundamental reworking of how performance cars are engineered, rather than a simple replacement of combustion engines with electric motors.
