BMW hasn't had the best 2026 so far, as sales for both its motorcycle and automotive businesses have declined. In regard to BMW Motorrad, sales only slipped about 3% year-over-year, which, given the current state of the world's economies, tariffs, inflation, and conflicts, isn't all that bad. Its automotive sales, however, fell about 7.5%, with Rolls-Royce and Mini being the hardest hit across the portfolio.
In total, revenue fell a whopping 28.5%, though, a loss of around €1 billion from the prior period last year. That, that's something that you can't just absorb and hope that the second half of the fiscal year can rectify. As such, BMW is looking to cut costs in order to preserve some profitability, with layoffs being targeted to occur sometime in the near future.
