Meet the BMW i Vision Dee, the automaker's main exhibit at this year's Consumer Electronics Show (CES) in Las Vegas.
The mid-size sedan concept previews the styling language and tech for the brand's upcoming Neue Klasse of EVs, the first of which will go into production in 2025 in the form of a 3 Series-sized electric sedan. Mind you, BMW says the design of the i Vision Dee – where "Dee" stands for Digital Emotional Experience – has been deliberately pared down for CES to focus attention on the digital experience and the DNA of the BMW brand.