BMW did not set a sales record last year, but with 2,169,739 vehicles delivered worldwide, it was only about 83,000 units short of its all-time high established in 2023. It once again comfortably finished ahead of archrivals Mercedes and Audi in the luxury sales race and is now looking ahead to a solid 2026. Given the planned massive product onslaught, it has every reason to be optimistic.
