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TechRadar
TechRadar
Leon Poultney

BMW doubles down on divisive car subscription features – but admits its 'heated seats' furore was a mistake

BMW TechRadar
BMW Neue Klasse iX3.
  • Charging for access to heated seats didn't go down well
  • BMW admits it was a mistake but continues to explore subscription models
  • More companies are turning towards micro-transactions to boost profits
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