In recent years, we've learned to be cautiously optimistic whenever a new BMW debuts. If we look at what people are commenting on the Internet, the most vocal ones are always those who criticize the large grille. There's a new hot debate now that the split headlights are a thing, having been previewed last year by the Concept XM. The 2023 X7 facelift and the 2023 7 Series / i7 have it, with the production-ready XM not far behind.
Why do these cars look the way they do? Why does the M3 have the XXL kidneys but not a lesser 3 Series? BMW design chief Domagoj Dukec explained in an interview with Car Magazine why it has taken this radical approach. He says two-thirds of customers want "an elegant and harmonious aesthetic," which is why volume sellers like the 3er and 5er play it safe in terms of design. For the same reason, spy shots of the facelifted 3 Series and next-generation 5 Series have revealed there won't be any drastic visual changes.
