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Motor1
Motor1
Business
Adrian Padeanu

BMW Charts a New Design Direction: 'Way More Subtle' Cars Ahead

When did BMW’s design peak? There’s no definitive answer, but consensus usually falls somewhere between the 1980s and 2000s. Personally, I’d argue Albrecht von Goertz’s 507 Roadster with a factory hardtop from the late 1950s is the prettiest car ever to wear the roundel. Fast-forward to the 2020s, and shouty designs have become the norm in Munich. However, the revival of the Neue Klasse signals a return to form, with less obnoxious grilles.

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