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Motor1
Motor1
Business
Christopher Smith

BMW CES Teaser Is A Knight Rider Reunion Investigating "Dee Character"

BMW CES Hoff Arnold Schwarzenegger David Hasselhoff Las Vegas
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As 2022 comes to a close, there's one automaker that isn't slipping quietly into the new year. BMW launched a bizarre teaser campaign in early December with something called Dee, and now it just got weirder with a classic Knight Rider cameo from the Hoff himself. It will all come together for CES 2023 in Las Vegas, kicking off next week.

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