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InsideEVs
InsideEVs
Technology
Ben O'Hare

BMW CEO Insists Brand Is Not Giving Up On Affordable EVs

BMW CEO Oliver Zipse insisted the marque is not abandoning affordable vehicles as it moves towards a completely electric lineup. Speaking with Reuters, Zipse insisted the Bavarian manufacturer was not "leaving the lower market segment". He also noted the importance of affordable vehicles, even for premium brands (via Reuters):

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