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The Economic Times
The Economic Times
Samridhi Thapliyal

BMW has a new luxury car customer in India: CEO Hardeep Singh Brar reveals who is giving BMW an edge over other German rivals

BMW Hardeep Singh Brar ET India Petrol Luxury BMWs Ethanol electric vehicle

BMW Group India President and CEO Hardeep Singh Brar said the Indian luxury car market is changing, with younger professionals, startup founders and first-time luxury buyers increasingly entering the segment. He said a new generation of customers is showing an appetite for BMW.

Speaking to ET Online at the launch of the new BMW X1 Long Wheelbase in India, Brar spoke about what keeps BMW different from its German rivals, the growing competition in the luxury car market, the rise of Gen Z buyers and why he would still pick a petrol car for himself.

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