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Fortune
Fortune
Nicholas Gordon

BMW apologizes for ice-cream incident at Shanghai Auto Show

Attendees at the Shanghai Auto Show look at a car from BMW Mini. (Credit: VCG—VCG via Getty Images)

The BMW Mini booth at Shanghai's auto show—the first since China’s reopening in December—had a nice freebie for attendees: a small tub of ice cream from a local brand. 

But the free snack ended up causing a headache for the German carmaker after a video from the show was posted on Bilibili, a YouTube-like platform in China. The recording shows the staff running the booth telling one local visitor that all the ice cream had been given away. When a foreign attendee arrived, staff suddenly had ice cream on hand.

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