
The BMW Mini booth at Shanghai's auto show—the first since China’s reopening in December—had a nice freebie for attendees: a small tub of ice cream from a local brand.
But the free snack ended up causing a headache for the German carmaker after a video from the show was posted on Bilibili, a YouTube-like platform in China. The recording shows the staff running the booth telling one local visitor that all the ice cream had been given away. When a foreign attendee arrived, staff suddenly had ice cream on hand.