Video streaming isn’t something unusual in new vehicles today. Many automakers offer this feature under different safety conditions, mostly when a car is stationary or has dedicated screens for passengers. But BMW now takes streaming services to another level by introducing Germany’s highest-tier soccer championship to the new 7 Series. And for cars equipped with the so-called BMW Theater Screen, the passengers can enjoy the Bundesliga on the massive 31.3-inch panoramic rear display.
The Bavarian manufacturer announced its partnership with DFL Deutsche Football Liga, the organization behind the Bundesliga championship, in January this year when selected content and live games were introduced to customers in Germany, Austria, and Switzerland. Initially, the streaming services were only available for the curved display on the dashboard when the car is parked but now BMW expands it by adding the rear Theater Screen, too.
