Blur star Alex James is starting to sell cheese in Morrisons. The musician - who turned to farming and cheesemaking when his band went on hiatus in the early 2000s - is offering his Blue Monday cheese for sale exclusively through the supermarket chain.
The award-winning cheese is named after the bass player's favourite song, released by New Order in 1983. The partnership with Morrisons comes as James takes part in a Blur reunion, with the group having just played two dates at Wembley as they prepare to release a brand new album titled The Ballad of Darren.
Blue Monday is made in partnership with Yorkshire-based artisan cheese producers Shepherds Purse. Morrisons describes its flavours as "complex, creating a creamy soft cheese with bold cracks and streaks of blue which echo its namesake", adding: "Overall, the cheese is spicy and sweet with an underlying savouriness."
