‘What’s Bluey?” a friend asked when I mentioned that I was taking my kids to see its latest incarnation as a stage play. And with that, the last person on earth somehow unaware of the Australian TV phenomenon had been reached.
To say Bluey is ubiquitous is an understatement. You can play a Bluey computer game, brush your teeth with Bluey toothpaste and even rent the Bluey house on Airbnb. When the marching band for an American football team in Indiana played the Bluey theme tune before a game, the crowd eagerly chanted back the words: “Mum! Dad! Bingo! Bluey!”
