The boss of Bloomsbury Publishing hailed author Sarah J. Maas as a “publishing phenomenon” as it revealed its revenue and profits are set to be “significantly ahead” of expectations.
Fantasy writer Maas’s popularity on Tik Tok is set to push Bloomsbury’s profits beyond £40 million, and has helped send shares in the Harry Potter publisher to an all-time high. More than half a million videos featuring the hashtag #SarahJMaas have been posted on Tik Tok, attracting a combined 3.3 billion views.
