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The Guardian - UK
The Guardian - UK
Lifestyle
Alice Fisher

Bloomcore: the floral homeware trend taking root in our living rooms

Bespoke floral wallpaper by Graphic Rewilding.
Bespoke floral wallpaper by Graphic Rewilding. Photograph: Baker & Borowski

Poppies, hollyhocks and the lesser known moon carrot are spreading their way across rugs, fabrics and furniture this autumn as a national obsession with rewilding plays out in living rooms, bedrooms and kitchens across Britain.

Cottagecore – a loose term covering fashion, interiors and gardens which evoke an idealised vision of country life – has been a dominant lifestyle trend for a while. Floral homeware – bloomcore if you must – gives a hit of botanic style without going for the full rustic aesthetic.

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