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The Guardian - UK
The Guardian - UK
Business
Zoe Wood

‘Bloody awful!’: Martin Lewis hits out at crypto scams costing victims dear

Scam illustration
Crypto scams are using images or deepfake videos of figures such as Elon Musk and Martin Lewis to lure victims. Composite: Guardian Design/Reuters/ITV/Shutterstock

Martin Lewis and Elon Musk don’t appear to have much in common. One is a trusted British personal finance guru; the other is the world’s richest person and a close ally of Donald Trump. However, their wisdom and wealth respectively make them a powerful weapon for scammers.

“I have the dubious honour … of being used in more scam ads than anyone else in the UK, even though I never do any advertising,” Lewis tells the Guardian.

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