Like the totemic £8 pint or £5 coffee, the cost of a Mr Whippy ice-cream has become a barometer of a world gone mad. But really, nine quid for two ice-creams? Bloody hell.
That was the damning verdict of an eight-year-old whose TikTok rant over the cost of two screwballs from an ice cream van in the park has racked up 14m views at the time of writing.