A "fewer, better" strategy should allow the company behind Australia's biggest cinema chain to earn just as much from movies as it did before COVID-19 despite taking in lower numbers of punters.
EVT Limited, which owns Event Cinemas, Moonlight Cinema, BCC Cinemas and Germany's CineStar, has closed 30 locations over the past seven years, saving the company $80 million, while investing in upscale strategies like Gold Class, Vmax and Sofa cinema concepts at other locations.
