Netflix wasn’t always an entertainment behemoth. In 2000, it was an unprofitable startup offering DVD rentals via postal mail, challenging Blockbuster, whose ubiquitous stores were then a fixture of American life. Marc Randolph, who cofounded Netflix with Reed Hastings in 1997, this week recalled some key moments in the company’s history, in light of the company launching its website 25 years ago today. One of them: In 2000, the two tried to sell their startup to Blockbuster for $50 million.
They were flat-out rejected. John Antioco, CEO of Blockbuster, deemed Netflix a niche business and said “the dot-com hysteria is completely overblown,” according to a 2019 book Randolph wrote about Netflix’s beginnings.
