Quick commerce service provider Blinkit is offering complimentary coriander (dhaniya) with customer orders. This new feature comes after a user shared his mother’s surprise at being charged for the herb while ordering vegetables on the grocery app. Unlike online grocery shopping, local vendors often include coriander for free with vegetable purchases.
Blinkit CEO Albinder Dhindsa announced the launch on X, formerly Twitter, on May 16, 2024. “It’s live! Everyone please thank Ankit’s mom,” he said, along with a screengrab of a Blinkit cart containing a couple of vegetables and free coriander.