In what surely has to be the funniest/most ingenious bit of marketing to come from the rock world this year, Blink-182 drummer Travis Barker has teamed up with US canned water company Liquid Death to release his own...erm...enema kit.
Titled the Liquid Death x Travis Barker Enema of the State Collectible Enema Kit, in reference to Blink-182's squillion-selling 1999 album of the same name, the collectable item comes with an official (and very tongue-in-cheek) launch video, featuring Barker in the buff as he reveals the 'secret' to his success in life.
