Bleu Nour is on a quest to create unusual, captivating and subversive fragrances, using under-explored molecules.
The brand was launched in 2023 by Nour Ibrahim, who was inspired to produce its latest perfume called Canna Crush, after walking around the streets by her home in Hackney, East London, smelling cannabis wafting through the air. With Canna Crush, Ibrahim has attempted to bottle this experience, using the warm, chypre fragrance profile of cannabis itself as a starting point.
