It is only fitting that the new campaign for Chanel’s iconic men’s fragrance, Bleu de Chanel, is a star studded affair. Chanel has just announced that Timothée Chalamet will be the new face of the fragrance, in the 27 year old’s first collaboration with the brand and first role as the official ambassador of any fashion or beauty label.
The initial campaign will be shot by Mario Sorrenti, with a short film directed by Martin Scorsese to be released in fall. The announcement comes a few months after the unveiling of actress Whitney Peak as the new face of Coco Mademoiselle, signalling the brand’s move towards a more youthful and topical energy across its beauty division.
Bleu de Chanel is an aromatic-woody fragrance that opens with bright citrus notes of lemon rind and bergamot and rounds out with rich notes of cedar and sandalwood. It is a composition that tightropes between fresh and sensual, making it an ideal scent to wear all day round in any season.
It is a distinctive scent, but an easily appealing one that, in the words of the brand, is for ‘a man who refuses to blend in or conform to the rules. Its composition reveals the spirit of a man who chooses his destiny with independence and determination. A character that asserts itself where we least expect it.’
