Blake Lively has signed with Kelly Bush Novak, whose public relations (PR) firm, ID, works for Lady Gaga, Page Six reported. The move follows Lively's split from Leslie Sloane, her publicist for about 20 years. Justin Baldoni sued Sloane in his $400M (about £300M) lawsuit. A court dismissed his case against her in June 2025.
A publicist manages which interviews, photos, and quotes reach the press, so the switch puts Lively's public image in new hands. Citing three sources, that website reported the split on 29 September, five months after her case over the film It Ends With Us settled. Neither Lively nor Sloane has given a reason.
