Love it or hate it, Blackstone’s latest holiday video has created a stir on the Internet for its Taylor Swift-theme.
Shot in mockumentary style, Blackstone released “The Alternatives Era Tour” on Thursday to coincide with its annual Christmas parties. The video, by Friday afternoon, had racked up more than 600,000 views, with its biggest draws on LinkedIn and YouTube, a spokesman said. While these numbers may seem tiny when compared to a real Taylor Swift video, in private equity they’re huge. Apollo Global Management, a Blackstone rival, also released a holiday video earlier this month. "No New Toys” has garnered just 15,000 views on YouTube. (Apollo doesn’t have an account on Tik Tok or X, a spokesman said.)
