In a market where high-end cinema cameras usually get more expensive with every new release, Blackmagic Design has just flipped the script. The company announced sweeping price cuts on its flagship URSA Cine camera kits; reductions so significant that they dramatically lower the entry point for large-format digital filmmaking.
The URSA Cine 12K LF, once $14,995, now sells for $9,495, and the 12K LF + EVF kit, previously $16,495, drops to $10,995.
