Black women are three times more likely to spend money on hair products than white women.
But the UK hairdressing industry remains overwhelmingly white. Of the 45,000 salons in the county, only 314 are registered to cater for afro hair.
Even in London, where Black residents make up 29 percent of the population, only 2.5 percent of the hairdressers specialise in type four hair - curls and afros.
