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Benzinga
Benzinga
Business
Piero Cingari

Black Friday's Biggest Winner? AI Shopping Tools Helped Blow Up Online Sales

Black Friday Adobe Bank of America Justin Post e-commerce Mastercard SpendingPulse NYSE Salesforce
Online shopping

Black Friday's e-commerce sales rose markedly this year, boosted by AI-powered deal discovery and competitive discounts, despite slower offline foot traffic.

In a note shared Monday, Bank of America Research analyst Justin Post highlighted Adobe Analytics data showing Online sales up 9% year over year on Black Friday and 5% on Thanksgiving.

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