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The Independent UK

Business

J.R. Duren

Black Friday online spending hit a record high of $11.8 billion with shoppers leaning on AI to find deals

Black Friday Adobe

Retailers enjoyed an unprecedented Black Friday as online shoppers spent a record $11.8 billion, surpassing 2024’s $10.8 billion online spend, according to data from Adobe for Business.

The data also revealed that shoppers are leaning on help from artificial intelligence (AI) platforms such as ChatGPT to find gifts and other purchases. Retail website visits from AI (users clicking on a link their AI platform gives them) increased 770 percent year-on-year in November.

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