Get all your news in one place.
100's of premium titles.
One app.
Start reading
Fortune
Fortune
Business
Jason Ma

Black Friday deals aren't just for holiday shopping. Homebuyers are getting record-high discounts as desperate sellers offer multiple price cuts

(Credit: David Paul Morris—Bloomberg via Getty Images)

After the spring selling season flopped, the housing market is finally heating up in the colder autumn months as sellers slash prices more aggressively.

While the typical individual discount remains $10,000, sellers are increasingly offering multiple reductions as tepid demand leaves homes on the market for longer, according to Zillow. As a result, the cumulative price cut in October hit $25,000, matching the largest discounts Zillow has ever recorded.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.