
The 2023 holiday shopping season is off to a record start, with sales on Thanksgiving and Black Friday growing 5.5% and 7.5%, respectively, according to Adobe Analytics.
Some of the most popular products sold were kids' playsets and miniature toys, and of course fun items for grownups like PlayStation games and tech tools, as Adobe Analytics revealed the hottest products from each day of the five-day shopping event, which runs from Thanksgiving to Cyber Monday.