Unfazed by the antipathy voiced by the various church factions towards it, the Bharatiya Janata Party (BJP) is all set to launch an outreach mission to overcome the trust deficit between Christian communities in Kerala and the national party ahead of the upcoming Lok Sabha elections.
A meeting of the BJP State leadership in Kottayam here on Monday decided to launch a 10-day-long Sneha Yathra, which seeks to win over the community by explaining its position on various issues, including the Manipur violence.
The programme, which is slated to begin on December 20, envisages the party workers and leadership to reach out to all Christian homes across the State.