Ahead of the Lok Sabha election, the BJP will run a mass connect programme between February 4 and 11, with its 30 lakh members expected to reach out to seven lakh rural polling booths and all urban booths during the period.
The BJP has named its rural outreach as ‘Gaon Chalo’, with party president J P Nadda launching a workshop for its members on Saturday.
He told them to spread the message about the numerous successes of the government led by Prime Minister Narendra Modi to the last man, sources said.