The BJP is targeting young and first-time voters with engaging short videos centred around the Modi government's initiatives in a variety of sectors including education, health, communication and start-ups, party leaders said on Thursday.
The ruling party is using social media extensively to reach the young voters and recently launched a website (pehlavotemodiko.bjp.org) as part of its campaign to engage with them and seek their support during the polls, the schedule of which is expected to be announced soon.
The campaign emphasises on the message that the lives of Indian youths have improved under the 10 years of the government led by Prime Minister Narendra Modi, a party leader said.
