New Delhi: As the BJP sharpens its digital outreach to young people following the recent NEET-UG paper leak controversy, Instagram has emerged as a key political messaging platform, with Prime Minister Narendra Modi leading a coordinated push joined by several Union ministers and party leaders.
The heightened activity comes days after Modi urged his Cabinet colleagues to engage more actively with young people through Instagram reels. The party's focus on the platform follows student-led protests over the NEET-UG paper leak, which underscored the growing influence of social media, particularly Instagram, in shaping political discourse among the youth.
