Continuing its trend of taking out Jan Ashirwad Yatras (public blessing journeys) in the run-up to Assembly elections, the BJP on August 28 announced that the 2023 edition would begin from September 3.
However, in a departure from the past where a single such yatra would be taken out with long-time Chief Minister Shivraj Singh Chouhan leading it, there would be five such yatras covering all the 230 Assembly segments.
“This time the BJP leadership has collectively decided that many a time, some Assembly segments would be left out during elections. Because of one single yatra, it wasn’t possible to reach deep into all Assembly segments. This is why, the BJP leadership decided that there will be five yatras through which we would reach each and every Assembly constituency, and seek the blessings of the public,” said BJP State president V.D. Sharma, at a press conference in Bhopal on Monday.