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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

Bitmovin, Yospace Combine To Insert Ads Into Live Streams

Woman watching streaming video.

Streaming infrastructure company Bitmovin is teaming up with ad-insertion vendor Yospace to enable broadcasters to put commercials in live-streaming programming.

By making ad insertion in live streams more seamless at scale, programmers will be able to generate more revenue while assuring marketers an enhanced viewing and advertising experience.

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