With cryptocurrency gaining traction in 2024 and early 2025, many companies pivoted to the “Bitcoin treasury” strategy, where they use proceeds from stock issuances to accumulate Bitcoin and rely on appreciation to increase the company’s value.
But here’s a big catch: the strategy requires Bitcoin to go up. And after reaching an all-time high of $126,184.05 on Oct. 6, Bitcoin’s price plummeted nearly 28% to $91,436.97.
